Create a new identity
Give your business or project a consistent visual starting point: a logo treatment, colors and typography, shown in the materials you need to use.
Brand identity
Look like the same business wherever customers find you.
From your website to a social profile or a shared graphic, give customers a consistent way to recognize your business. Create a new visual identity, refine what you have, or put an existing identity to use.
Work directly with Joey. Available on its own or alongside your website.
Choose your starting point
Build what you need. Keep what people know.
You might be starting a business, changing direction, or finding that your materials no longer look like they belong together. Start with what you have and the places customers will see it.
Refine what you have
Keep the parts people recognize while resolving inconsistent logo use, type, colors or layouts. Share the existing files and guidelines you have so the work starts from them.
Put your identity to use
Already have an identity? Create the agreed web graphics, logo variants or reusable templates that help your materials look like the same business. A focused set of applications can be a project on its own.
Codorus Web / Independent studio identity
Different places. The same business.
Joey's own studio identity connects the business name, bracket mark, colors and typography. These examples show how the same identity can adapt to a website, a small profile and a shared graphic.
A clear business name beside the information a customer came to find.
A compact mark for the places where a full name will not fit.
A reusable layout that gives different messages a consistent presentation.
Illustrative applications using Codorus Web's identity and current website wordmark treatment.
Explore the Codorus identity and filmsA clear project, from the start
Know what you are getting and how to use it.
The proposal names the work, the applications, the revision arrangements, the delivery formats and the price before the project begins. The right set depends on where your business needs to appear.
You bring the business context.
Tell Joey what you offer, who you want to reach and where the identity needs to appear. Share the existing files and material you are allowed to use. You'll check the business details and approve the direction and finished pieces.
Joey develops the work in context.
For a new or refined identity, review one complete visual direction in the agreed applications. If you already have an identity, review the proposed layouts for the pieces you need. Refine the direction before it is extended across the agreed set.
Receive the agreed files and guidance.
Get the logo files, application assets, editable templates and usage guidance named in your proposal, with the relevant font and image license information. You will know which version to use, where to use it and which parts you can update.
Practical questions
Before we begin.
Do I need a new logo?
Not necessarily. If the existing identity still fits your business, the useful work may be refining it or applying it more consistently. Share what you have and what is getting in the way.
Which files and templates will I receive?
The proposal names the deliverables and editable formats for your uses. Logo files, print or screen exports, guidelines and templates depend on the agreed work. Font, image and other third-party licenses are identified; some may need to be held in your own account.
Does this include naming or brand strategy?
This service focuses on a defined visual identity and its applications. Naming, trademark work and extensive brand-strategy engagements are outside this service.
Can identity be part of a website or motion project?
Yes. Website work and motion graphics can be scoped together with identity work. You can also commission the identity or applications on their own.
Your next step
Where will your next customer meet your business?
Tell Joey about your business or project, what you already have and the places you need it to appear. You do not need to arrive with a finished visual direction.